To build demand for Australian Beef and Lamb, MLA designs and delivers marketing programs tailored to each market and distribution channel.

Programs target trade, retail, foodservice, Government and consumers, with the overall objectives of increasing market access, market share and sales of Australian Beef and Lamb.

MLA interacts regularly with governments and various organizations to defend and improve accessibility of the North American markets for Australian Beef and Lamb.

Trade shows are used to support suppliers, disseminate information about Australian Beef and Lamb products and also strengthen existing relationships with the industry. Trade missions to Australia can be organized for importers and other trade contacts to familiarize and introduce international industry players to Australian production systems. First-hand experience, combined with structured trade education activities, strengthens user loyalty and enables new business opportunities.

Our cooperative branding program with importers and exporters is enjoying success in the North American markets and MLA continues to train butchers to ensure Australian red meat is prepared and presented for consumers in the best possible way.

In-store displays are held in supermarkets and butcher shops and point-of-sale material designed for the North American market educates consumers and encourages them to buy Australian red meat. These various activities work to support Australia's Beef and Lamb export sales, building long-term trade loyalty and consumer demand.

Within this area of the MLA Trade Web site you will find access to resources that can be utilized by you and your company to add value to the Australian Beef and Lamb that you are looking to sell in the North American marketplace.

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