When it comes to quality, Australian beef stands out from the competition. For years, North American customers have recognized that Australian Beef is important to their businesses — either retail, food service or manufacturing.

More detailed technical information on Australian meat cut specifications is available in the Handbook of Australian Meat. This Australian Beef Product Guide is also available as a 24-page full-color brochure. Both publications are available through Meat & Livestock Australia's North American office. Click here to request your copy.

Give Your Customers What They Want

Your customers are the ultimate judges of beef quality. So what do they most want to experience when they consume beef? And how can you be certain you meet or exceed their expectations?

More than 10 years ago, the Australian beef industry set out to answer these and other vital questions—an initiative that launched the Eating Quality Assured (EQA) program. Since then we have conducted more than half a million EQA consumer tests internationally, including 10,000 in the United States. In the process, we discovered that consumer expectations for eating quality are virtually identical around the world. And we learned what it takes to consistently produce chilled beef products that are certain to satisfy your customers.

For more information on our Eating Quality Assured Program, visit www.eatingqualityassured.com. Or you can download or order a copy of our EQA brochure from our publication order form.