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U.S. Team Bios

  • David Pietsch
  • Catherine Golding

David Pietsch  

David Pietsch

MLA Regional Manager
North America
Meat & Livestock Australia

David was raised on a cattle and sheep ranch in the state of Queensland in Australia, where his father and brother still own and operate the fourth-generation family farm. It is this strong family connection that leads David to work in a number of roles as a policy and communications advocate for the thousands of family cattle and sheep ranchers in his home state.

In 2004, David joined Meat & Livestock Australia and progressed through a number of media, communications and stakeholder management roles before being promoted to General Manager of Communications in 2009. As a member of the MLA Executive Team, David led a team of 24 staff in raising awareness of research and development opportunities for livestock producers, and developing strategies to grow community awareness of the passion that Australian sheep and cattle ranchers have for producing safe, high-quality and sustainably raised beef, lamb and goat.

In 2013, David took on the role of MLA Regional Manager – North America and moved his young family to Washington, D.C., where he works with a small and committed team to develop and deliver marketing programs for Australian Beef, Lamb and Goat, and work with Australian and U.S. industries and governments on market access issues.

Catherine Golding


Catherine Golding

Business Development Manager - Foodservice
North America
Meat & Livestock Australia

With a ravenous appetite for compelling communications and marketing, Catherine Golding has been in the business of telling authentic stories to motivate change from the ground up – literally from on-farm to on-menus for nearly 20 years.

Catherine joined Meat & Livestock Australia in 2000 and has worked in a number of roles from marketing communications, magazines editor and more recently R&D communications manager before taking up her current role of Business Development Manager – Foodservice in the North American region. In these roles Catherine has been at the forefront of creating and delivering a range of integrated communications programs that have built understanding of business opportunities and motivated business improvement, particularly amongst Australian cattle and sheep ranchers.

Her initiatives have included being editor and managing editor of Feedback magazine – a  well-regarded industry journal, executive producer and creator of FeedbackTV – an online TV show reflecting the magazine content, as well as managing a team of communications professionals to deliver a strong event and sponsorship program; as well as a solid online and media presence; and useful educational publications. An initiative that Catherine launched in 2013 was the MLA Challenge, an integrated program of traditional and social media that followed the journeys of six farming families as they battled to improve their businesses over a year with the aim of using their stories to motivate wider industry uptake of farm business improvement – financially, environmentally and socially.  

In all of these roles Catherine has learned a lot about the food industry and it is from this understanding that she is passionate about sustainable food production – food production that is good for the environment, good for communities and good to eat. Catherine is now working to grow North Americans’ appetite for Aussie beef, lamb and goatmeat in the foodservice sector. She aims to share her understanding of Australian food production to grow awareness, encourage and support the foodservice industry to put True Aussie beef and lamb on menus and promote to diners its delicious, high quality and ethical production values.